The Advantages of Reflective Roofing – The Roofing Center

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Reflective Roofing: A Solution for Hot Summers

Summers can be relentless, especially for commercial buildings. With the sun’s rays beating down, roof temperatures can soar, leading to increased internal temperatures. This is where reflective roofing comes into play. By reflecting a significant portion of the sun’s energy, reflective roofing ensures that your building remains cooler, even during the hottest days.

Understanding Reflective Roofing

Often referred to as cool roofs, reflective roofing materials are designed to absorb less solar energy. This results in a temperature reduction of more than 50°F compared to conventional roofing materials. Impressively, most of these roofs can reflect up to 70% of the sun’s energy. This not only leads to reduced energy bills but also mitigates the urban heat island effects.

Key Benefits of Installing a Reflective Roof

1. Energy Efficiency and Cost Savings

A reflective roof does precisely what its name suggests: it reflects the sun’s rays. This means that the internal temperatures of the building remain lower, leading to reduced reliance on air conditioning. For businesses, this translates to significant energy savings and a noticeable reduction in energy bills. For a city like Salt Lake City, where summers can be particularly harsh, the benefits are even more pronounced.

2. Mitigating the Urban Heat Island Effect

Urban areas often experience higher temperatures than their rural counterparts, a phenomenon known as the urban heat island effect. Reflective roofs can help mitigate this effect by lowering the air temperatures around the building.

3. Extended Roof Lifespan

The reduced roof-surface temperatures protect the roofing materials from ultraviolet light. This means that the materials last longer, leading to cost savings in the long run. For businesses, this means fewer disruptions due to roof repairs and replacements.

4. Environmental Benefits

With reduced energy consumption comes a decrease in greenhouse gas emissions and air pollution. This is a step in the right direction for businesses looking to reduce their carbon footprint.

Choosing the Right Reflective Roofing Material

There’s a variety of reflective roofing materials available, each offering different levels of solar absorption and at varying costs. White reflective coatings, for instance, provide excellent direct cooling effects, thanks to the polymers mixed with the paint. Other materials, such as pigmented roof coatings and PVC or single-ply EPDM roof materials, also offer significant reductions in building temperatures.

Making the Right Choice with The Roofing Center

When it comes to reflective roofing, it’s crucial to work with a trusted partner. At The Roofing Center, we pride ourselves on our expertise and commitment to quality. With years of experience in the roofing service in Salt Lake City, we understand the unique challenges and needs of businesses in the region.

Whether you’re looking for a roofer in Salt Lake City or exploring options among roofing companies in Salt Lake City, The Roofing Center is here to guide you every step of the way. Our team ensures that you get a roofing solution that not only meets your needs but also adds value to your property.


Reflective roofing is more than just a trend; it’s a smart investment for businesses looking to reduce energy costs, extend the lifespan of their roofs, and make a positive environmental impact. With the right partner by your side, you can make an informed decision that benefits your business for years to come.


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